As accounting continues to top the list of most profitable industries, it is becoming increasingly difficult for accounting firms to stand out among their rivals.
With more than 50% of all small businesses failing within their first four years, the importance of standing out has become evermore apparent.
Yes, finding a way to offer your customers a greater value proposition is critical to the success of your CPA firm. The hardest part can often be figuring out what exactly to offer your customers.
Here’s an idea for you.
Consider the far-reaching mobile market, as it stands today. The number of “Mobile Only” Facebook users has increased from 58 million to 967 million in the last 5 years—a trend that does not appear to be slowing down at all. (Statista).
Okay, so you’re saying my CPA firm needs to be mobile-first?
Yes, but that’s not enough. You have to offer a valuable mobile-first experience. For example, on the Android platform, market penetration of the “Tools” category is greater than that of communication, media, travel, social, and even music (Statista).
Users love a useful tool in the palm of their hand—and the accounting industry is severely lacking in beautiful, practical CPA tools.
So where does that leave you?
You can either:
a) Hire some developers on-staff to build your firm a mobile application
b) Hire an expensive development agency to build your mobile app
c) Sign up for Firm Hero
The first two options are the traditional, expensive route, bringing you custom features and total control over your CPA tool. These are, of course, solid options—and sometimes, if you’re lucky, you’ll work with an amazing agency (check out Codal) that gives you ideas and insight.
More often than not, though, you’ll be stuck with a micromanagement role, a hefty bill, and dull headache. That’s why if you haven’t heard of Firm Hero, you should check it out.
Firm Hero brings your firm it’s own branded mobile app with all of the features you could possibly want, such as file exchange, scheduling, messaging, and much more.